Gmail 421 4.7.28: Fix "Unusual Rate of Unsolicited Mail" Rate Limiting
The short answer (what's causing it)
Gmail is temporarily deferring your mail because of a volume spike, poor reputation or weak authentication. It's a 4xx (retry), but persistent deferrals become bounces.
Step-by-step fix
- Scan free: confirm SPF, DKIM and DMARC pass aligned.
- Check Google Postmaster Tools for spam rate and reputation.
- Slow sending and warm new IPs/domains gradually.
- Remove unengaged and unconfirmed addresses.
- Add one-click unsubscribe to marketing mail.
Record examples (replace example.co.uk with your domain)
421-4.7.28 ... has detected an unusual rate of unsolicited mail ... To protect our users from spam, mail has been temporarily rate limited.
Examples are illustrative templates, not values for your domain. Test changes at
p=none/ staging first.
Check yours free in seconds
Run the free 20-check SuperTool on your domain: no signup, no install, public DNS only. Relevant checks: RBL, Bulk mail, DMARC.
Scan my domain free (20-check SuperTool) → £5 Website Launch Special Quick-Fix Pack →One-off download via PayPal guest checkout, no subscription. Packs contain DNS/config templates and scripts you run yourself.
Frequently Asked Questions
Is it a blacklist?
No, it's Gmail-specific throttling; also check RBLs with the free scan.
How long does it last?
It eases as reputation recovers; there's no fixed time.
Related FaultyPacket guides & tools
- Free 20-check SuperTool
- Zero-downtime DMARC p=reject, SPF & MTA-STS rollout
- Shopify, WooCommerce & WordPress email guide
Authorised use: only scan domains you own or are authorised to inspect. Results are point-in-time public DNS observations.