BIMI Setup: How to Publish a BIMI Record (VMC and CMC Explained)
The short answer (what's causing it)
BIMI lets supporting inboxes show your logo, but only for domains with DMARC at enforcement (quarantine or reject at full coverage). Gmail additionally requires a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC).
Step-by-step fix
- Get DMARC to
p=quarantineorp=reject(no pct below 100). - Convert your logo to SVG Tiny PS, square, hosted over HTTPS.
- Obtain a VMC/CMC if targeting Gmail/Apple.
- Publish
default._bimiTXT. - Check with the free BIMI scan.
Record examples (replace example.co.uk with your domain)
default._bimi.example.co.uk. TXT "v=BIMI1; l=https://example.co.uk/bimi/logo.svg; a=https://example.co.uk/bimi/vmc.pem"
Examples are illustrative templates, not values for your domain. Test changes at
p=none/ staging first.
Check yours free in seconds
Run the free 20-check SuperTool on your domain: no signup, no install, public DNS only. Relevant checks: BIMI, DMARC.
Scan my domain free (20-check SuperTool) →No FaultyPacket pack covers this specific topic, so we only recommend the free scan here.
Frequently Asked Questions
Is BIMI a security control?
No — it's a brand display feature that rewards strong DMARC.
Do I need a trademark?
A VMC requires a registered trademark; a CMC does not but has other eligibility rules.
Related FaultyPacket guides & tools
Authorised use: only scan domains you own or are authorised to inspect. Results are point-in-time public DNS observations.