BIMI Logo Not Showing in Gmail: Troubleshooting Checklist
The short answer (what's causing it)
Mailbox providers display BIMI logos at their discretion. Common blockers: DMARC not enforcing, pct<100, invalid SVG profile, missing VMC/CMC, or mail not passing DMARC on that send.
Step-by-step fix
- Scan free to confirm DMARC and BIMI records.
- Validate the SVG is Tiny PS.
- Confirm the
a=certificate URL is reachable. - Check the specific message passes DMARC.
- Allow time; display isn't guaranteed.
Record examples (replace example.co.uk with your domain)
_dmarc.example.co.uk. TXT "v=DMARC1; p=reject; rua=mailto:[email protected]"
Examples are illustrative templates, not values for your domain. Test changes at
p=none/ staging first.
Check yours free in seconds
Run the free 20-check SuperTool on your domain: no signup, no install, public DNS only. Relevant checks: BIMI, DMARC.
Scan my domain free (20-check SuperTool) →No FaultyPacket pack covers this specific topic, so we only recommend the free scan here.
Frequently Asked Questions
Why does it show in Yahoo but not Gmail?
Gmail requires a VMC/CMC; others may not.
Does subdomain mail inherit?
BIMI lookup falls back to the organisational domain if no subdomain record.
Related FaultyPacket guides & tools
Authorised use: only scan domains you own or are authorised to inspect. Results are point-in-time public DNS observations.